BrandMoxie does not offer 'PR' but 'Advanced PR'--which is an exciting and new discipline in the field of communications.  It marries reliable traditional tools and the unprecedented capabilities of online marketing. It is founded upon a strategic masterplan aimed at maximising an entity's profile locally, regionally and worldwide. The strategy focuses on clear business drivers, developing potent messages that are 'media-friendly' and disseminating communication using today's dynamic information tools. The strategy integrates conventional methods (press, TV, radio, relationship/ DM etc) boosted with an exceptionally high focus on advanced online PR. The internet marketing component includes information submission to the targeted media purveyors, portals and consumers as well techniques in search engine optimisation (SEE PRESS RELEASE BELOW), in addition to evaluating the virtual marketing environments for customer interaction and product testing.

PR has always been the single most important building blockin any brand building programme. Now 'Advanced PR' can achieve exponentially higher results, using the incredible opportunities offed by today's information environment, which is characterised by multiple information terminals, fragmented media, and targeted tools.  

BrandMoxie programme also identifies sponsorship  opportunites,  co-branding alliances, and exploits the tremendous benefits that come from engaging in CSR (corporate social responsibility) and Corporate Governance programmes. The right kind of CSR and Corporate Governance can deliver great returns for companies an brands, not just in terms of general goodwill, but also in engaging funds in community building initiatives that can support a company's interests.

BrandMoxie can create bespoke PR campaigns—aimed at from ad-hoc product launches to full fledged PR campaigns The agency can also provides crisis management communications courses and media training to executives.

PRESS RELEASE
June 9, 2007

BrandMoxie introduces advanced online PR programme

UAE-BrandMoxie, a leading UAE advertising and marketing firm, has launched Advanced Internet PR (AIP), an innovative programme aimed at methodically crafting the image and brands of corporations online while enhancing their search engine rankings. The programme offers both a quick start scheme to deploy a company immediately to an acceptable level of online exposure, as well as long term strategy to keep that profile high.

'It is staggering how critically important an online PR presence is and how it can substantially impact a company's business opportunities. Yet the majority of companies, and that's even large high cap companies, are virtually 'internet-poor' with miserable references online,' said Sana Bagersh, CEO of BrandMoxie.

'Nowadays, the internet is king, if you're in it you're an international player, and if you're not, you're just a local business stuck in 'smallville.' Today anyone who wants anything, even locally, doesn't reach for the phone book, but goes to the internet. This is an environment that packs the power of one million yellow pages and a trillion dollars worth of conventional advertising all in one-- because you are accessible to anyone on the planet at any time of day.'

She said companies in this region set up websites, sometimes lavish CMS-driven environments, and then sit back and expect to reap the benefits of the internet.

'A corporate website alone is not enough; you need to create buzz about your company through a multi-tiered strategy that may include optimizing your site, search engine submissions and internet ad campaigns. But most importantly you should also consider integrating an approach that includes systematic submissions of your company's strategic information, contributing to target web communities, and getting exposure on the websites that are being visited by your target audiences.'

She explained that any PR agency providing traditional PR services must either additionally provide online PR services, or work with a marketing firm that does. This could be a collaborative effort to ensure the client is well represented across all communication platforms.

BrandMoxie's Advanced Internet Programme begins with an online audit of where a company currently stands, not just in search engine rankings, but also in terms of whatever information appears in relation to the name of the company, the brand and its principals.

'We analyze the kind of information that is out there, classifying its degree of negativity/ positivity/ neutrality, and its impact on the company. This is accompanied by a review of the company's online brand attributes, the keywords that drive searches to the company, the brand, the industry and its competitors.'

BrandMoxie's Advanced Internet PR programme defines the remedial tactics that are required to mitigate any negative influences, and outlines long term proactive strategies for sustained brand building. In order to be able to offer an integrated approach to marketing, PR strategy and search optimization the programme brings together internet techies and traditional PR practitioners.

'The great thing about this kind of service is that the results are measurable and tangible. The bad thing is that no matter how expert you are in SEO and online PR, you cannot control all outcomes. However with intelligent manipulation you can dramatically sway online PR in your favour.'

Bagersh predicts that Internet PR still in its infancy will become more institutionalized as a science as internet marketing continues to capture an increasing share of marketing dollars.

The challenge, she said, is for companies to understand the important dynamics that drives the
industry today in order to make rational decisions on where and how they want to be visible.

She said companies in this region need to be aware of the incredible level of internet innovation and experimentation that is going on right now, from web-based parallel universes, to the trend of incorporating product development and research cycles into stand alone periential corporate universes, to the flourishing of digital versions of popular brands.

BrandMoxie, a proponent of 'intelligent marketing,' is a full service advertising and marketing agency in Abu Dhabi offering advertising, PR, research, retail branding and marketing consulting. It has partner offices in Ethiopia, Afghanistan, India, Yemen, Oman, Singapore, Italy, Spain and the USA.