Empower Women and #BreakTheGlass

Posted by | · · · · · | News Press | Comments Off on Empower Women and #BreakTheGlass

The fight for equality seems like a never-ending battle even in this seemingly advanced society. Women must constantly prove themselves to be strong and independent before they can be labeled as such. There are countless numbers of initiatives and campaigns all around the globe that help empower women to be who they want to be, even though they are being contained in a box of gender norms. Empower Women, an online platform initiated by UN Women in partnership with Canada, seeks to do just that.


Empower Women, initially referred to as the Knowledge Gateway on Women’s Economic Empowerment, was launched on September 23, 2013 during the High-Level session of the United Nations General Assembly by Phumzile Mlambo-Ngcuka, Under-Secretary-General of the UN and Executive Director of UN Women, and Lynne Yelich, Minister of State, Foreign Affairs and Consular, Government of Canada.


#BreaktheGlass is a new campaign organized by Empower Women that encourages both women and men to take part in discussions that are geared to helping women achieve economic success. A webinar took place on the 26th of July wherein five distinguished change agents participated in the talk of promoting #BreaktheGlass globally. The discussion focused on the opportunities and challenges that women are facing. It explored the cultural and social issues that affect and hinder women’s advancements.


Sana Bagersh, CEO of BrandMoxie, a leading marketing agency based in Abu Dhabi, was one of the five panelists in Empower Women’s webinar promoting the #BreaktheGlass global campaign. Her journey to get to where she is today started in Ethiopia, where she was born and raised. She is American national who was born to Yemeni parents and went to pursue higher education in Knoxville, TN’s University of Tennessee. Bagersh is a global woman who has taken up various roles in the fields of journalism, telecommunications, and marketing, and is a firm believer that women are capable of doing great things.


“I’m a great believer in women’s empowerment and I think that there’s so many grassroots initiatives that people can put together within their communities to make change. They don’t have to be big, they can just be small groups of women getting together, talking about the issues that affect them. I think it’s very important for women to feel that there is no perfect ideal. They should shape their own lives, make their own choices, and decide what their future is. They don’t have to follow a certain celebrity or someone who is very successful in business. They should have the freedom to do what they want and I think that’s what women’s empowerment is; the freedom to choose what you want to do.” – Sana Bagersh, CEO of BrandMoxie.


To all the women out there, think about joining Empower Women. Go to their site (www.EmpowerWomen.org) and learn more about how you can get involved.

No Comments

Comments are closed.