UAE’s got talent

Olivia Olarte

Filed on January 21, 2012

A new and the only talent show of its kind is in town and is already fast gaining popularity in the community.

Following in the step of X Factor, ‘The Dream Players’ is a community initiative in the capital that is aimed at supporting and developing talent and providing a platform for aspiring performers and creative artists.

However, unlike the X Factor, The Dream Players will showcase a broad range of creative talents including singing, dancing, acting, poetry, playing musical instruments and other forms of artistic expression such as design, painting, short films, photography, stand-up comedy among others.

“We wanted to nurture the arts and we wanted to do it in a community organic level. In the US, they have so many of this initiative and young people and not so young people who are talented find a way to be presented to the community and to show their skills. Here it is very difficult for people to do that.

“We thought we should create a platform that would enable those who are skilled and have potential to go into any form of arts, whether in performing art or into writing or drama, to be able to be heard at the community level,” explained Sana Bagersh, executive producer of The Dream Players, also the CEO and managing director of BrandMoxie, an advertising and marketing agency that is behind the initiative.

The idea for the event came to Bagersh in December, who immediately put the idea into action.

“The advertisement was run on Abu Dhabi Tempo on January 1. We started receiving responses immediately from just that one advertisement. About 15–20 responded and it is now starting to spread … (mostly) by word of mouth,” said Kera Thompson, Special Projects manager at BrandMoxie and event manager of The Dream Players.

The Dream Players debuted this month with its first competition held last Thursday featuring five contestants who showcased their talent in singing, dancing and playing musical instruments. They were shortlisted from 10 candidates who auditioned for the January show.

According to event mechanics, an audition will be held every month but only five contestants will be called to perform in a show designed for their type of talent.

About 20 talents have signed up for the February audition. They included poets, photographers, graphic designers and skateboarders.

Shortlisted candidates will be performing or presenting at the end of the month in front of a select group of audience from the creative arts industry and four prominent judges who will give them feedback.

“The whole idea is also to give them a feedback so that when they’re making a mistake or if they need a bit of guidance, they hear it from people in the industry,” said Bagersh.

Each candidate will be judged based on his or her originality, overall performance, technicality and stage presence. There will be one winner each month.

Each winner will receive a prize package and an opportunity to be represented by The Dream Players as the talent agency. In addition, BrandMoxie will develop a professional composite profile for the person to promote himself/herself.

“The greatest response we received from (candidates) is ‘We’re really grateful that there’s an outlet for us to perform.’

“What we’re excited about is that we’re filling a void in this area for people to all come together, of all nationalities, of all background, ages to share their creative energy. And hopefully that will steer up awareness and togetherness and a real feeling of community despite all the differences,” stated Thompson, who was one of the judges at the competition.

The Dream Players competition will be filmed and broadcasted on the show’s YouTube, Facebook and Twitter accounts.

Thompson was hopeful that the show will garner enough interest and get picked up by a television station to be aired live in future.

“I think there’s enormous potential for it, (the show) fills the void and we’re finding that there’s plenty of talent out there,” she concluded.

 

Link: http://www.khaleejtimes.com/article/20120121/ARTICLE/301219972/1002

Tempo’s Heart n’ Soul Community Bazaar: Bringing the community together one bazaar at a time

http://www.1888pressrelease.com/tempo-s-heart-n-soul-community-bazaar-bringing-the-communi-pr-342943.html

 

Tempo magazine is hosting its first community bazaar called ‘Tempo’s Heart n’ Soul Community Bazaar’ and hopes to bring the capital’s communities together with this initiative. Taking place on Saturday, October 29 at One to One Hotel- The Village from 2-6 pm, the bazaar is aimed at families and will also showcase creative works of students and amateur artists.

Sana Bagersh, Managing Editor of Tempo, says “I’ve always believed that nurturing community brings about a sense of belonging when the people from different expatriate groups gather to celebrate and learn more about each other. It is this feeling of camaraderie that Tempo wanted to bring out through the bazaar.”

The bazaar also stresses the importance of reusing and recycling, and encouraging the passing on of products to others, rather than disposing of them. Those interested in participating can rent tables and sell anything they wish to, except for food and beverages, and entry is free to all!

The Bazaar will be set up on The Terrace of the One to One Hotel- The Village and there will be something for all ages including art, crafts, handicrafts, books, toys and henna stalls.

“Like all good things that come in small packages, this community bazaar organized by Tempo is surely a season starter. We will continue bringing these small but lovely events to enchant our One to One community & guests.” said Jessica Asher, Marketing and Communications Manager at One to One Hotel- The Village.

ABU DHABI MAGAZINE FIRST TO BE MOBILE TAGGED IN REGION

Posted on 01/06/2010
A UAE magazine, Abu Dhabi Tempo, will on June 1 become the first in the region to adopt mobile tagging technology that enhances the reader’s experience through instantaneous mobile phone engagement with external content.

The magazine has been ‘tagged’ with Microsoft Tag ‘barcodes’ that link directly to dynamic web pages that can be accessed through the mobile phone. According to Microsoft, this technology has to date been used in a handful of magazines, including Conde Nast titles Golf Digest and Lucky. Microsoft Tag had been under testing for 18 months, and came out of beta on 27 May 2010.

We’ve looked at the various mobile tag options and believe that Microsoft Tag delivers a simple yet robust platform,” said Sana Bagersh, CEO of BrandMoxie, the marketing agency that is publisher of the magazine and promoter of mobile tagging technology. “We’re excited to be part of this compelling mobile phone technology as it redefines the reader’s experience and greatly enhances the print medium.” “Abu Dhabi Tempo’s readers tend to be young, educated, more technologically aware and early adopters of mobile phone innovations, so we believe tags are the perfect medium to add to the magazine,” said Bagersh.

She explained that mobile phone tags will engage customers dynamically, directing them through an instantaneous experience via the mobile phone to a brand’s special promotions, product and service showcases, videos, instructional information, contests, coupons etc.

The Microsoft Tag can be placed anywhere and once snapped on a smart phone can direct the user directly to the product or service’s brand experience. The agency is exploring ways this technology can be integrated in retail, e-government, entertainment, education and healthcare scenarios.– Emirates News Agency, WAM

Link:http://www.uaeinteract.com/docs/Abu_Dhabi_Magazine_first_to_be_mobile_tagged_in_region/41235.htm